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In Depth // Burton Snowboards

11 Feb, 2023

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Boardertown

Burton Snowboards is a leading snowboard company that was founded in 1977 by Jake Burton Carpenter.

Jake is credited with inventing the modern snowboard and popularizing the sport of snowboarding. He started Burton Snowboards in 1977, in a small barn in Vermont, with the goal of creating a better snowboard and improving the experience of riding. Through his passion and dedication, Jake turned Burton into one of the most successful and influential snowboarding companies in the world.

Throughout his life, Jake was known for his love of snowboarding and his commitment to the sport. He was an advocate for snowboarding and helped to create opportunities for riders of all ages and abilities to enjoy the sport. He was also a passionate philanthropist and was involved in a number of charitable organizations, including the Chill Foundation, which provides underprivileged youth with opportunities to experience snowboarding.

Jake Burton Carpenter will always be remembered as a visionary and a pioneer in the sport of snowboarding. He left a lasting legacy in the snowboarding community and his impact on the sport will be felt for generations to come.

Burton Snowboards has since become a global brand with a presence in countries all over the world. Burton designs and manufactures a wide range of snowboarding equipment, including snowboards, boots, bindings, men's outerwear, women's outerwear, and accessories.

Throughout its history, Burton has been committed to innovation and quality. The company has been a driving force in the development of snowboarding technology and has introduced many of the features and design elements that are now standard in snowboards.

In 2016, Burton introduced Step On, a snowboard binding system. Burton Step On is designed to provide a more convenient and efficient way for snowboarders to get in and out of their bindings, eliminating the need to bend down and strap in with traditional bindings.

With the Burton Step On system, riders simply step into their bindings with their snowboard boots already attached, and then click into place. To release, they simply step out of the bindings. The Step On bindings have a high-back and baseplate, similar to traditional bindings, but they use a unique locking mechanism to securely attach the boot to the binding.

The Burton Step On system is designed for all-mountain riding and is suitable for a wide range of abilities, from beginners to advanced riders. It's also compatible with a range of Burton Step On snowboard boots that have been specifically designed to work with the Step On system.

Overall, the Burton Step On system is a convenient and efficient solution for snowboarders who want a faster and more convenient way to get in and out of their bindings without compromising on response.

Burton offers a comprehensive range of high-quality snowboarding products that cater to the needs of riders of all levels, from beginners to experienced riders.

Snowboards
Burton offers a wide range of snowboards, including freestyle, freeride, all-mountain, powder and backcountry boards, as well as boards for kids and women.

Bindings
Burton offers a variety of bindings to match different riding styles and abilities, including traditional, Step On and Splitboard bindings.

Boots
Burton offers a range of snowboarding boots, including traditional laces, speed laces, and Step On boots, in a variety of sizes, widths and styles.

Outerwear
Burton offers a variety of snowboarding men's, women's and youth outerwear, including jackets, pants, and layering pieces, designed to keep snowboarders warm and protected on the mountain.

Accessories
Burton also offers a range of accessories, including gloves, beanies, snowboard bags, backpacks, and more, to help snowboarders fully enjoy their time on the mountain.


Burton Snowboards is known for its commitment to innovation and quality, and is dedicated to helping snowboarders everywhere have the best possible experience on the mountain.

Shop New Zealand's best range of Burton Snowboards online and in Boardertown stores nationwide now.

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