In Depth // Capita Snowboards

03 Mar, 2023



Capita Snowboards is a brand that has become synonymous with innovation and excellence in the snowboarding world. Founded in Seattle, Washington in 2000 by Jason Brown and Blue Montgomery, the company has established itself as a leader in the snowboarding industry, thanks to their commitment to producing high-quality, performance-driven snowboards.

Brown and Montgomery used their knowledge of the industry and experience as professional snowboarders to start the company, identifying the need for opportunity to create boards designed by likeminded snowboarders.

From the beginning, Capita Snowboards was focused on innovation and throughout their history have maintained a focus on continuing to innovate, developing new technologies and designs that set them apart from other snowboard brands.

One of the things that sets Capita Snowboards apart from other brands is their commitment to sustainability. In 2015, they opened their Mothership Factory in Austria, which is one of the most eco-friendly snowboard factories in the world. The factory is powered entirely by renewable energy, and they use sustainable materials and processes throughout the manufacturing process.

The Mothership Factory also allows Capita Snowboards to have complete control over their manufacturing process, which means they can ensure that every snowboard meets their high standards for performance and quality.

This commitment to sustainability extends to the supply chain, with 98% of materials sourced within close proximity the Mothership Factory further reducing the carbon footprint and ensuring that the Mothership remains carbon neutral.

Capita Snowboards has always been focused on building a strong team of riders who share their passion for the sport. Their team includes some of the best snowboarders in the world, including Kevin Backstrom, Scott Stevens, Jess Kimura, Dan Brisse, and Kazu Kokubo, among others. These riders not only use Capita Snowboards on the mountain but also provide valuable feedback to the company's design team, helping them to create even better snowboards.

Capita Snowboards offers a wide range of snowboards to cater to different riding styles and abilities. Their snowboards are designed with performance and innovation in mind, ensuring that riders can take on any terrain with confidence. Some of the best selling boards include:

Capita Defenders of Awesome (DOA)
The DOA is one of Capita's most popular snowboards. It features a hybrid camber profile, which combines the stability of traditional camber with the forgiveness of rocker in the tip and tail. The DOA is suitable for intermediate to advanced riders and excels in all freestyle or all-mountain terrain.

Capita Black Snowboard of Death (BSOD)
The BSOD is designed for expert riders who want a high-performance snowboard. It features a directional shape and a camber profile, making it ideal for carving and charging down the mountain. The BSOD also features Capita's Death Grip™ technology, which adds extra grip and control on icy or hardpack snow.

Capita Super DOA
The Super DOA is a high-performance snowboard that is designed for expert riders. It features a hybrid camber profile, carbon fiber reinforcements, and a medium-stiff flex, making it ideal for aggressive riding. The Super DOA uses Capita's most advanced manufacturing techniques and materials to provided the lightest, most responsive ride.

Capita Outsiders
The Capita Outsiders is a park-oriented snowboard that is suitable for intermediate to advanced riders. It features a hybrid camber profile and a softer flex, making it ideal for jibbing, spinning, and pressing. The Outsiders also features Capita's Aramid Body Armor technology for vibration dampening and added strength.

Capita Snowboards also offers a range of women's specific snowboards, including the Paradise, the Space Metal Fantasy, and the Birds of a Feather. These snowboards are designed with women's specific needs in mind, such as a lighter weight and a softer flex.

Capita Snowboards is a brand that has made a name for itself through its commitment to innovation, sustainability, and community involvement. Their high-quality snowboards, eco-friendly manufacturing processes, and support of the snowboarding community have helped them to establish themselves as one of the top snowboarding brands in the world.

Shop New Zealand's best range of Capita Snowboards available online and in Boardertown stores nationwide.

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