In Depth // Jones Snowboards

28 Feb, 2023



Jones Snowboards is an industry leader in snowboarding, known for their high-quality snowboards and commitment to sustainability. Founded by legendary snowboarder Jeremy Jones in 2009, the brand has grown to become one of the most recognized and respected brands by snowboarders globally.

Founder and and the creative force behind Jones Snowboards, Jeremy Jones is a legendary snowboarder, known backcountry riding, environmental activism and passion for the outdoors. Jones started his snowboarding career in the early '90s and quickly made a name for himself by pushing the limits of what was possible on a snowboard. He has won multiple awards and accolades throughout his career and is widely regarded as one of the greatest snowboarders of all time.

Jones Snowboards prides itself on its commitment to sustainability. The company uses eco-friendly materials and manufacturing processes to create its snowboards, with a focus on reducing its environmental impact. Jones Snowboards also works with non-profit organizations such as 1% For the Planet to protect mountain environments and promote sustainability in the snowboarding industry.

Jones Snowboards boasts an impressive team of riders that share Jeremy Jones' passion for snowboarding and the outdoors. The team includes Jeremy Jones, Anti Autti, Victor de Le Rue, Elena Hight, Forrest Shearer, Kate Ediger, Lila Yeoman, and Sammy Luebke.

Over the years, the Jones Snowboards collection has expanded to include a range of snowboards, splitboards, bindings, bags and backcountry accessories. Jeremy Jones' commitment to quality and the environment is evident, with a focus on building products that are built to endure the harshest conditions.

Jones offers a wide range of snowboards and splitboards, each designed to suit different riding styles and terrain types. The brand's flagship product is the Jones Flagship, a versatile snowboard designed for all-mountain riding. The Flagship features a directional shape and a hybrid rocker-camber profile, providing excellent edge control and stability on any terrain.

In addition to the Flagship, Jones Snowboards offers a range of other snowboards, including the Jones Mountain Twin, Jones Twin Sister, the Jones Frontier, Jones Tweaker, Jones Solution Splitboard, and the Jones Aviator 2.0. Each of these snowboards is designed to suit different riding styles and abilities, from freestyle to backcountry riding.

Jones works closely with longtime surfboard shaper Chris Christenson to help design it's Surf Series collection of boards, designed to help riders experience the mountain in a new way. Every model in the collection is a unique shape that rides differently, offering an effortless ride thanks to rocker profiles and 3D base contours inspired by Christenson's own surfboard shapes. The most popular boards from the range include the Jones Mind Expander and Jones Storm Chaser.

Shop New Zealand's best range of Jones Snowboards online and in Boardertown stores nationwide.

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