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In Depth // Nike SB

12 Feb, 2023

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Boardertown

Nike SB (Skateboarding) is a line of skateboarding shoes and clothing that was introduced by Nike in 2002. Created in response to the growing popularity of skateboarding culture and the need for specialized footwear that could withstand the specific demands of skateboarders.

The early years were marked by collaboration with top skateboarders, including Reese Forbes, Danny Supa, Stefan Janoski, Paul Rodriguez and Eric Koston, to create signature shoes that would appeal to both skateboarders and fans of the skateboarding culture. These shoes featured advanced technologies, such as Zoom Air cushioning and reinforced construction, that helped provide better performance and durability.

The Nike SB team is comprised of some of the most talented and influential skateboarders in the world and represents a diverse range of styles and backgrounds.

The SB team includes Oskar Rozenberg, Grant Taylor, Paul Rodriguez, Eric Koston, Nyjah Huston, Shane O'Neil, Ishod Wair and Lance Mountain. Working closely with Nike SB footwear designers, the team plays an instrumental part in designing the Nike SB footwear collection, helping ensure that the products are of the highest quality and meet the demands of the sport.

First introduced in 2002, the Nike SB Dunk is a skateboarding shoe designed to meet the specific needs of skateboarders and provide them with the support and durability they needed for their sport.

Based on the original Nike Dunk designed by Peter Moore, the Nike SB Dunk has a low-cut design, which allows for greater freedom of movement and improved control on the board. Additionally, the Nike SB Dunk features a more durable construction, a thinner midsole than the OG Dunk, along with Zoom Air cushioning, to provide a comfortable and responsive ride.

Over the years, the Nike SB Dunk has been embraced by both skateboarders and sneaker enthusiasts for it's iconic silhouette and storied collaborations, some of which have become highly sought-after collector's items. Some of the most notable collaborations include Supreme, Huf and Diamond Supply as well as with artists Neckface, Jeff Staple and Sean Cliver.

In addition to its performance capabilities, the Nike SB Dunk is also popular for its versatility and can be worn both on and off the board. Whether you're hitting the skate park or just looking for a stylish and comfortable pair of shoes, the Nike SB Dunk is a great choice.

Over the years, Nike SB has become known for its unique style and innovative designs, which often incorporate elements from other Nike products and popular culture. The brand has also expanded to include a full range of clothing and accessories.

Nike SB continues invest heavily in skateboarding culture through it's team, events and support of skate stores globally.

Shop New Zealand's best range of Nike SB online and in Boardertown stores nationwide now.

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