Nike SB x Why So Sad

01 Nov, 2022




Skateboarder and mental health advocate John Rattray comes together with Nike SB to open up the conversation about suicide prevention in skateboarding and elsewhere through his "Why so Sad?" initiative.

The Nike SB Dunk Low Premium Why So Sad features a tonal blue leather and suede upper, wearaway yellow swoosh and red & yellow "Why So Sad?" detailing on inner tongue tag and heel. Artist Jon Horner adds the finishing touches with embroidered bird on the lateral heel and custom insole artwork, sitting on a translucent outsole.

A portion of the sale of each pair will go to John Rattray's Why So Sad? foundation.

The Nike SB Dunk Low Premium "Why So Sad?" will be released via an in-store raffle at all locations, to be drawn on Friday 4th November and we are giving you two ways to enter.

Featuring custom artwork by long time Boardertown family Dylan Govender, all profits raised from the sale of the Boardertown Why So Sad Tee ($49.90) go to Youthline to support their work with mental health.

Each tee purchased comes with 2 x entries into the raffle to purchase your size in the Why So Sad Dunk.

The Boardertown Why So Sad Tee is available now, exclusively in store from Boardertown stores nationwide.

An additional free entry into the draw is available to existing bTeam members


Available Sizes:

7 - 13 (US Mens)

Terms & Conditions

One T-Shirt/2 x Raffle Entries per customer.
An additional free entry is available to all valid bTeam accounts as registered on or before 28th October 2022.
T-Shirts purchased constitute a donation to Youthline and cannot be returned or exchanged.
Entries close at 5pm on Thursday 3rd November.
Raffles will be drawn for each store on Friday 4th November at 9am and winners will be notified by phone following the draw.
Winners will be notified by 11am on Friday 4th November at 11am.
Winners have until 5pm on Sunday 6th November to purchase their pair of the Nike SB Dunk Low Premium "Why So Sad" ($189.90).
Valid ID matching the bTeam Loyalty Account must be shown at time of collection.
All pairs must be paid for and collected from the nominated store.
All pairs must be worn from the store.
Boardertown reserves the right to refuse sale for any reason.
All profits from sale of the Why So Sad T-Shirts will be donated to Youthline NZ.

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