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In Depth // Carhartt WIP

11 Feb, 2023

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Boardertown

Carhartt, Inc. is an American clothing company that was founded in 1889 by Hamilton Carhartt. The company was established with the goal of producing high-quality workwear for manual laborers, such as farmers, railroad workers, and construction workers.

In the early years, Carhartt focused on creating durable clothing made from heavy-duty materials, such as duck canvas and denim, to withstand the harsh conditions of manual labor. Over the years, Carhartt expanded its product line to include a wider range of workwear, including overalls, jackets, and bib pants.

Throughout the 20th century, Carhartt continued to grow and expand its business, becoming one of the leading brands in the workwear industry.

In the 1990s, the company established a subsidiary, Carhartt Work in Progress (WIP), to cater to the emerging streetwear market.

Carhartt WIP adapted the rugged, functional designs of the original Carhartt workwear and updated them with modern fits and materials, making them suitable for everyday casual wear. The brand quickly gained popularity in the streetwear community and became known for its iconic designs and high-quality construction.

In the following years, Carhartt WIP expanded its offerings to include a wider range of clothing, accessories, and collaborations with other brands and designers. Today, Carhartt WIP is recognized as a leading brand in the streetwear and casualwear industries, known for its iconic workwear-inspired designs and commitment to quality and durability.


Shop New Zealand's best range of Carhartt WIP available online and in Boardertown stores nationwide now.

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