In Depth // Patagonia

13 Feb, 2023



Patagonia was started in 1973 by Yvon Chouinard, a rock climber and outdoor enthusiast. Yvon was frustrated with the poor quality of climbing gear that was available at the time, so he began making his own climbing gear and selling it to fellow climbers. The business was initially called Chouinard Equipment, and it focused on selling climbing gear and clothing. Over time, the company evolved and expanded to offer a wider range of outdoor clothing and gear for activities such as surfing, skiing, and snowboarding.

Throughout its history, Patagonia has been known for its commitment to environmental activism and sustainability, and it has made significant investments in environmental causes. In addition, the company is a certified B Corp, meaning that it meets high standards of social and environmental performance, accountability, and transparency. Patagonia has also been a leader in promoting responsible labor practices, and it was one of the first companies to adopt fair trade labor standards.

Patagonia's range has expanded to include a wide range of high-quality outdoor clothing and gear, and some of its best-selling products include:

Patagonia's popular line of fleeces, including the classic Synchilla fleece, is popular for its warmth, durability, and versatility.

Patagonia's line of jackets, including the iconic Torrentshell rain jacket, is popular for its waterproofing and breathable fabric technology.

Patagonia's collection of t-shirts are made from recycled and sustainable materials where possible. The best selling P-6 Logo Tee boasts Patagonia's lowest carbon footprint and is made from 100% recycled materials and PVC and pthalate-free inks.

Patagonia's line of pants, including the popular Baggies and Quandary pants, is popular for its comfortable fit, durability, and versatility.

Patagonia's range of snowboard outerwear draws on it's outdoor heritage, utilizing materials like Gore-Tex to ensure the highest possible protection from the elements.

Backpacks & Accessories
Patagonia's line of backpacks, including the popular Black Hole line, is popular for its durable and waterproof fabric technology.

Patagonia continues to be recognized as one of the world's most responsible and sustainable outdoor clothing brands, combining a passion for creating premium outdoor products with a desire to create positive change in the world through their focus on sustainability, environmentalism and activism.

Shop New Zealand's best range of Patagonia online and in Boardertown stores nationwide now.

B Corp Certification

B Corp certification is a designation given to companies that meet high standards of social and environmental performance, accountability, and transparency. B Corps are for-profit companies that are committed to balancing profit and purpose, and they are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. The certification is awarded by B Lab, a nonprofit organization that serves a global movement of people using business as a force for good. To become certified, a company must complete a rigorous assessment of its social and environmental impact and demonstrate that it meets specific performance standards in areas such as labor practices, environmental impact, and community involvement. B Corp certification is becoming increasingly recognized as a way for companies to demonstrate their commitment to sustainability and responsible business practices.

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